Envirofit was founded on the idea that enterprise principles can transform the development of household and commercial energy technologies for people living in extreme energy poverty. In 2003, Envirofit set out to change the way energy products were developed for people living in remote parts of the world. With a goal of improving harmful traditional cooking methods, Envirofit innovated a product line of aesthetic, high performance cookstoves tailored to the needs of customers in emerging and underdeveloped markets. Years of consumer research and product development proved that people who lack access to electricity and clean cooking solutions do desire and will buy high quality products that can improve their lives.